Piggy Back Label

Customer: Public Works and Government Services Canada (PWGSC)

Challenge: The customer required a label applied to a preprinted kit folder, but needed the label, or at least its message portion, to be removable, so it could be transferred and stuck to another surface (the kit folder recipient's computer.) The customer had a word processed file of what the label should look like, but there was no usable file for printing. The label colours needed to match those on the kit folder.

Solution: Label Innovation (LINC) was brought into the process at the beginning to provide ideas on how the requirements could be achieved. It was decided to use a "piggy back" paper stock - a liner laminated to another liner that is then laminated to a gloss face stock, which receives the printing. This multi-level construction allows the top layer to be removed easily while the bottom layer remains where it was, on the kit folder.

A special tool was purchased to cut the label at different levels.The artwork was created using the initial computer file as a guide to what the customer wanted. Achieving a colour match was a routine operation using LINC's resources. Once the labels were produced, LINC applied them to the preprinted kit folders.

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