Management Team

Kelly Youngdale

President

Kelly Youngdale is responsible for the overall direction of Label Innovation Inc, reporting to the Board of Directors.

Kelly has seen many changes since his start back in 1993.  From an initial starting position in Sales, to Sales and Marketing Director in 1999 to becoming president in 2010, Kelly has seen this company grow from 4 people to what it is today.  Kelly is active in a number of local organizations that promote a better community.

Kelly attended the University of Western Ontario and graduated with a Bachelor of Arts with concentration in Economics in 1993

Kelly is married with 2 children and currently resides in Ottawa.  He is active in his children's activities and enjoys woodworking, cycling and spending time with family.

Chris Mason

Financial Controller

Chris as Financial Controller heads up the Finance and IT Functions of the Company. A Canadian (CGA) and UK qualified (CIMA) who specializes in unlocking the data within the company and turning it into useful and timely management information.

He has a wealth of experience in many different industries. In the UK he held senior financial position in companies involved in manufacturing large electrical generation equipment, pipeline pumping equipment, nuclear shutdown systems, electrical switchgear, electrical contracting, shelving systems, storage and conveyor machinery, soft drinks and was a Chief Accountant at the UK Ministry of Defence, working in the RAF supply chain.

In Canada he has held positions in window manufacturers and joined Label Innovation in March 2008 where his experience and IT skills are much respected.

He qualified as a Cost and Management Accountant in 1975 and was appointed a CIMA in 1984. After emigrating to Canada in 2001 he became an CGA in 2005.

Chris is married and has 1 son. He enjoys travelling and finding useful and elegant curiosities in antique shops or flea markets.

Brian Jeffrey

Sales & Marketing

Brian Jeffrey brings over 40 years' experience in sales, sales management, and business consulting to the job. He is formerly the past president of SalesForce Training & Consulting Inc., and Salesforce Assessments Ltd. Having sold both those companies, Brian has joined Label Innovation, one of his long time consulting clients, as the Sales & Marketing Manager.

Brian's sales philosophy is to help his clients make an informed buying decision. During his many years in sales, Brian has sold everything from electronic instrumentation to computers, satellite communications equipment to state-of-the-art test instruments, consulting services to training, tangibles and intangibles. In addition, he has owned or managed three retail operations, a computer communications firm, a paging firm, a sales training company, and an Internet-based business.

He is a strong believer of building sound business relationships that are based on mutual trust and added value.

On a personal note, Brian and his life mate, Lorraine, live in a rural setting outside of Carp Ontario. Brian has been a licensed amateur radio operator for over 50 years and holds the call sign VE3UU.

Daryl Newman

Production

Daryl Newman is responsible for the overall production of the company. Included within the production area are Estimation, R & D, Purchasing and Shipping & Receiving.

Daryl brings over 21 years of manufacturing experience in various positions with national and international companies. His experience included production manager, manufacturing manager and maintenance manager.

Daryl is a graduate of Mount Allison University with a Bachelor of Science degree and a Certificate in Engineering. Through his involvement in university sports, Daryl brings a philosophy of a team approach to the production environment at Label Innovation. Working together with our customers on one team helps achieve our goals.

Away from work Daryl enjoys spending his time coaching hockey, cabinet making, playing golf with his family and traveling.

Joel MacCaull P.Eng.

Quality Assurance

Joel MacCaull is responsible for the overall guidance of Label Innovation's ISO 9001:2008 Quality Management System.

Joel came to Label Innovation in 2010 after 18 years in positions of increasing responsibility within the Automotive Glass division of PPG Industries. His last position before joining Label Innovation was Engineering Manager at the Hawkesbury lamination plant. 

An Industrial Engineer and Six Sigma Black Belt, Joel has 25 years of experience developing processes to MIL (military), TS (automotive), and ISO standards.

Joel enjoys time spent with his family at the cottage on PEI, and skating on the Rideau Canal.

Rick Whittall

Human Resources

Rick Whittall has responsibility for Label Innovation's strategic human resources activities, including workforce development and organization effectiveness, compensation, staffing, HR processes and information management.

Prior to joining Label Innovation in 2007, Rick held a similar post with Agere Systems Canada, formerly a part of the microelectronics division of Lucent Technologies.  Rick's Human Resources career has included Senior Management and HR Business Partner roles at Compaq Canada and Digital Equipment of Canada.   With a particular interest and expertise in the area of Employee Engagement, Rick has conducted independent consulting engagements with area high-tech companies focused on measuring employee engagement and driving heightened engagement levels.

Rick's academic background is Social Psychology with a MSc. from the University of Ottawa and a Bachelor's degree from Carleton University.

Away from work Rick enjoys anything that involves family and friends - particularly golf, boating and travel.